Indian content-to-commerce business The Good Glamm Group has raised Rs 245.5 crore ($30 million) in a bridge round from existing investors led by US-based Warburg Pincus. This capital raise is the first significant infusion since its $150 million Series D round in November 2021, which valued the business at $1.2 billion.WHO: Founded in 2017 by Darpan Sanghvi, The Good Glamm Group is a content-to-commerce business comprised of a portfolio of innovative and fast-growing direct-to-consumer beauty and personal care brands, powered by its proprietary digital ecosystem of content and creator assets. With a vision to become the "global, digital-first, fast-moving consumer goods (FMCG) conglomerate of the future," the Good Glamm Group brings together leading brands across color cosmetics, haircare, mom and baby, intimate hygiene, and organic personal care.The business reaches over 200 million users across their content assets and more than 1.5 million creators, giving them a large user base to engage with. The personalization they are able to facilitate through their tech, product, and community stack ensures a high-retaining customer journey. This strategy has led to them being the only company in India with the lowest cost of customer acquisition (0.5 USD as CAC per transacting customer).The brand connects directly with 800,000 customers monthly, creating products through customer surveys that help them understand customer requirements at scale.WHY: The Good Glamm Group will use capital to meet the business's working capital requirements and activities, as per the business plan approved by the board and mentioned by the firm in the filings.